The Dawn of Social Lobbying

The word ?lobbyist? surely doesn?t have the best connotation in the world. Depending on your reading of the definition, it generally signifies an attempt to influence government decisions, traditionally by targeting legislators or regulators. What isn?t often taken into consideration, however, is that while there are lobbyists in dark suits roaming the halls of Congress funded by entities such as big oil and pharmaceutical companies, ?lobbying? is also conducted by nonprofit groups funded by different kinds of special interests. We think of efforts, however, as ?activism,? but at the end of the day, they're just another form of lobbying. Now, a new form of ?lobbying? has emerged, but instead corporate checks or individuals donations, the currency has shifted from cash to social connections, where financial power will be trumped by network power: ?social lobbying.?

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